The eCitizen website was created to provide Singaporeans with a guide to services offered by government agencies. But it functioned mostly as a directory, pointing Singaporeans to the respective government bodies where the information they wanted could be found. Our task was to revitalise eCitizen to make it more useful for Singapore citizens.
We transformed eCitizen into a smart concierge – an entity who researches and efficiently packages information to help users find what they need with greater ease.
The new eCitizen website proved to be a hit with Singaporeans as visitorship rocketed after it was launched. The success of the website even warranted a mention in The Straits Times, where Deputy Prime Minister Tharman Shanmugaratnam gave it the thumbs up.
The eCitizen website was also well-received among the web development community and won several awards. It received the 2013 WebAward for Outstanding Achievement in the Government Standard of Excellence category, a silver in the SiTF awards for the e-Government category, and a silver in the 2013 W³ awards as well.
Of particular note is the “Outstanding Achievement” award given to eCitizen at the Interactive Media Awards 2013 - an international competition that recognizes the highest standard of excellence in website design and development.