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ECITIZEN
Photo by SOFADZIL(Flickr)
THE CHALLENGE

The eCitizen website was created to provide Singaporeans with a guide to services offered by government agencies. But it functioned mostly as a directory, pointing Singaporeans to the respective government bodies where the information they wanted could be found. Our task was to revitalise eCitizen to make it more useful for Singapore citizens.

THE INSIGHT
We found that content on government websites are often presented from its perspective and can be difficult to understand for some. For issues that cut across multiple government bodies, getting clear, concise and relevant information could also be a tedious process. We felt these were two key issues we needed to iron out during the planning stage.
THE SOLUTION

We transformed eCitizen into a smart concierge – an entity who researches and efficiently packages information to help users find what they need with greater ease.

Topics
Topics are a collection of helpful guides that provide key information to citizens in areas encompassing housing, transport, employment and more.

eServices
eServices is a directory of more than 350 online services offered by the government, sortable by type of service or the ministry/statutory board they fall under.

Highlights
The Highlights section keeps users updated with the latest government news and events.
THE RESULT
2
6
7
0
0
0
pageviews a month (increased by more than 70%)
8
0
0
0
0
visitors a month (increased by more than 50%)
The Straits Times, 27 June 2013, p. B14

The new eCitizen website proved to be a hit with Singaporeans as visitorship rocketed after it was launched. The success of the website even warranted a mention in The Straits Times, where Deputy Prime Minister Tharman Shanmugaratnam gave it the thumbs up.

The eCitizen website was also well-received among the web development community and won several awards. It received the 2013 WebAward for Outstanding Achievement in the Government Standard of Excellence category, a silver in the SiTF awards for the e-Government category, and a silver in the 2013 W³ awards as well.

Of particular note is the “Outstanding Achievement” award given to eCitizen at the Interactive Media Awards 2013 - an international competition that recognizes the highest standard of excellence in website design and development.